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What is a marketing channel?

A marketing channel is the way through which your message reaches your audience. Some of the most popular channels are advertising, email, social media, and search engines like Google. On the one hand, marketing channels allow you to promote your business so that you can get more customers.

What is the difference between distribution channels and marketing channels?

Distribution channels are the means by which products or services are made available to a consumer (e.g., directly via a brand’s website or through resellers), whereas marketing channels are the means by which products and services are communicated to the consumer.

What are the different types of marketing channels?

Some of the most popular channels are advertising, email, social media, and search engines like Google. On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places where people can find you, learn more, and reach out to you.

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